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The ‘forgotten middle’ of the customer journey

client: shareight
project: Website / BRAND IDENTITY

OVERVIEW

Shareight is a marketing solutions business changing the game in e-commerce. What Shareight knows (and its competitors don’t) is that you don’t unlock success simply by attracting new customers. The gold is in the ‘forgotten middle’ of the customer journey, when customers move from ‘just browsing’ to ‘actively considering’.

When Shareight approached 56 Degrees to design and develop their new website, they wanted a site that would not only look stunning, but also showcase their unique strengths and set them apart from the marketing crowd.

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PROCESS

The 56 Degrees team worked closely with Shareight to design an online experience aligned with their vision. 

We used WordPress to create a new website from scratch. As well as an explanation of the benefits of the Shareight proposition, we also added lead generation features. The site’s overall look is modern, with eye-catching, positive images and clear, concise text. 

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